Yep. Combined.
Now, I realize that may surprise you, but that comes straight from the Direct Marketing Association's annual reports.
In fact, in 2016, the DMA's report showed that direct mail resulted in 600% more response than all other marketing channels combined, and 1000% more than email marketing alone.
Have you ever wondered why billion dollar companies are still sending you direct mail?
Are you still getting bills in the mail? Why?
Sure, you can choose to get some of your bills delivered online, but I bet you that you're still getting some bills by mail, or other advertisements by mail. Right?
Direct Mail has a very high deliverability rate, in the 98% range for delivered mail.
Now, compare that email, which has a very low deliverability rate, and also a very low open rate, since there's so many emails and spam happening in the email inboxes.
Here's what you don't know.
Most of today's big internet marketing gurus are using good old-fashioned direct mail combined with online marketing, called hybrid marketing (merging offline direct mail and online together), or integrated marketing.
There is ONE huge advantage that you have with direct mail that you don't have with other marketing channels, and that is being able to reach proven buyers through direct mail lists of existing customers/buyers -- people who are already buying the products and services you are trying to sell.
What I just told you is a huge secret.
The easiest selling you can EVER do is to sell to people who are already buying what you are selling, and don't have to be sold on why your product is a great idea, because they are already buying it.
You can't target or reach known buyers by advertising via TV, radio, newspapers, magazines, Facebook, LinkedIn, Twitter, Instagram, or other social media. Nope. You can't target known buyers doing any of those.
But, my marketing friend, you can reach proven, known buyers of products, services, information, opportunities -- all day long -- by renting the direct mail lists of other companies, who want to rent you their direct mail customer lists.
All you have to do is simply get a list of people who are already buying what you are selling, and deliver your sales message to this buyer's market, and direct them to order by mail, phone, fax or website.
Sounds simple, right?
Sure, you'll have to do something testing with this direct mail process, but once you have a proven test that is profitable, you can roll it out in a big way and make a serious income.
© Copyright 2017 Al Johnson
Al Johnson is a customer attraction coach for business owners, entrepreneurs, direct selling professionals, and marketers since 1989.
