Deliver the right MESSAGE to the right MARKET using the right MEDIA.
If you have the right message and you deliver that message to the wrong market, you will be unsuccessful most of the time, so this brings up a good point.
Who is the right market for a network marketing business?
1. Opportunity buyers
2. Opportunity seekers
3. Opportunity buyers and seekers combined
Opportunity buyers is a list of people who already buy money-making offers.
Opportunity seekers is a list of people who have inquired or responded to an advertisement about a money-making offer.
Opportunity buyers and seekers is a list that combines the two list is typically less money that a 100% opportunity buyers list.
For optimum results in network marketing, you should:
1. Focus on selling the product to your family and friends.
2. Focus on selling the business concept to opportunity buyers and seekers.
© Copyright 2017 Al Johnson
Al Johnson is a customer attraction coach for business owners, entrepreneurs, direct selling professionals, and marketers since 1989.
